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Sterling Campaigns CV
Sterling is a professional services company
PROFILE
An enthusiastic and communicative Operations & Management Specialist
with a record of consistent success for Corporate, Government and Non
Profit Sector Organizations in areas ranging from the Fine & Performing
Arts to E-Commerce. Resourceful, solution-oriented and genuinely innovative.
Balances business acumen with focused creative energy, and the ability
to establish effective, trust-based professional relationships. Leads
by example with a commitment to service excellence, gaining co-operation
on an individual level to achieve team goals.
KEY TRANSFERABLE
STRENGTHS
- Communication
- Committed to the importance of consistent communication through all
phases of project management, with an emphasis on clearly defined needs
and objectives
- Needs Analysis
- Skilled in accurately evaluating organizational needs and preferences,
with particular strength in surpassing expectations
- Organizational
Management - Contributes well developed time, priority and detail
management skills to follow complex, multi-faceted projects through
to completion including the complex details of Public Company operations
- Strategic Planning
& Team Leadership - Builds enthusiasm by recognizing and fully
utilizing individual strengths, and communicating a clear vision; respects
organizational culture and style by introducing change in a constructive,
positive and results-driven manner
REPRESENTATIVE ACHIEVEMENTS
- Created a world-class
event - the Vancouver International Wildlife Art Show - achieving
high profile media coverage and excellent attendance with minimal capital
investment
- Built a world
spanning E-commerce business in the Knowledge Management/Intellectual
Capital sector, Knexa.com, using a public company structure and establishing
new business and marketing models
- Initiated a
one-year recovery from a $40,000 deficit to a $45,000 surplus
for a non profit organisation, while increasing donor/member base from
1,200 to 17,000 within two years - created unique enterprise, product
development and partnering programs coupled with regular special events
and promotions at the Wildlife Rescue Association of British Columbia
- Created a world-class
event - the Vancouver International Wildlife Art Show - achieving
high profile media coverage and excellent attendance with minimal capital
investment
- Returned 200%
on fundraising and ticket sale projections
for the Vancouver Symphony Orchestra
- Developed, enhanced
and led the implementation of major donor and bequest programs
for organizations such as the Vancouver Maritime Museum and the Greenpeace
Foundation of Canada
EXPERIENCE
Progressed through a range of positions providing an excellent generalist
grounding in operations management, strategic marketing, relationship
selling, client relations and promotions/special events planning. Often
managed several projects simultaneously, particularly in current role
as Principal of Silver Dragon Enterprises Ltd. a business development
consulting firm.
President/Development
Consultant 1983-Present
SILVER DRAGON ENTERPRISES LTD., Langley, B.C.
Providing marketing and development expertise to a corporate, government
and non profit sector clientele ranging from the British Columbia Ministry
of Municipal Affairs, Recreation & Culture to Knexa.com (a leading
edge E-commerce firm). A detailed portfolio is available upon request,
excerpts list follows.
Major Gifts and Stewardship Coordinator 2012
BIG BROTHERS BIG SISTERS OF THE FRASER VALLEY, Abbotsford, B.C.
Developed and implementing a strategic plan for all non-event resource
development activities.
In an emergency situation lead event sponsorship campaign which
exceeded goals.
Director of Resource Development 2010-2011
BC COUNCIL FOR FAMILIES, Vancouver, B.C.
Developed and implementation of a strategic plan for all resource
development activities of the organization
Director of Resource Development 2007-2010
UNITED WAY OF THE FRASER VALLEY, Abbotsford, B.C.
Developed and oversaw the implementation of strategic plans to achieve
UWFV fundraising goals in accordance with the overall organizational
strategy and objectives. As Senior Staff contributed to the development
of strategic goals and priorities for the organization.
- Achieved
three consecutive years of revenue growth during economic downturn
- Created and implemented a rebranding and marketing strategy
- Developed volunteer recruitment and training programs
Chief Operations Officer 2001-2007
YZAPP SOLUTIONS INC., Langley, B.C.
Supporting the Founder/CEO in all activities and participating in all
operational as well as corporate strategy decisions, of a software company
providing Internet ASP solutions to the Financial, Automotive, Consumer
Electronic, Human Resources and Recreational Vehicle sectors. The leader
in identification and development of strategic alliances. Directly responsible
for all sales, marketing and communications programs. Acting CTO leading
the software development team as well as leading testing, deployment
and software enhancement efforts. Established all sales and customer
service initiatives including lead creation, tracking, solicitation,
training and technical support.
- Authored
a IRAP/MART grant supported report on the use of Bayesian Logic
- Led technical development team in deployment of Version 1.0 software
and User Acceptance testing
- Developed numerous strategic alliances both in Canada and the United
States
- Created and championed all internal and shareholder communications
and Human Resources initiatives
- Lead the analysis and purchase of all technical and hardware requirements
for an ASP
Director, Recording Secretary, Vice-President Marketing 1999-2001
KNEXA.COM ENTERPRISES INC., Vancouver, B.C.
As a member of the Board of Directors, co-ordination of alliances to
establish a new E-commerce sector, Knowledge Exchanges, including strategic
alliances in Australia, Asia, Europe and the United States. As Recording
Secretary/Board Member intimately involved in all aspects of the operation
of CDNX listed public company. In the capacity as VP Marketing, directly
responsible for the development and execution of all marketing and communications
programs. In addition personally created and established new Internet
marketing programs including a new business model, Knowledge Agencies.
In early phases of the project, also led the technical team in the creation
and development of software and Internet applications. Established all
sales and customer service initiatives including lead creation, tracking
and development. Key solicitor for all sales and alliance activities.
- Authored and executed Business and Strategic Plan including a comprehensive
Marketing Plan that introduced several new E-commerce models
- Led technical development team in creation of digital knowledge exchange
and product innovation
- Developed numerous strategic alliances with business and academic
organisations
- Created and championed all internal communications and Human Resources
initiatives
- Co-developer of the IntraKnexa Knowledge Reward System
Development Director
1998-1999
THE MEL JR. & MARTY ZAJAC FOUNDATION, Vancouver, B.C.
Responsible for creation of industry recognised basic donor tracking,
recognition and development programs. Providing support to Board/Volunteers
and participating in direct donor solicitation. Key solicitor training
and donor research to ensure consistent increase in quantity and size
of donor gifts. Increase public awareness and long term financial stability
of the Foundation.
- Authored and executed Strategic Plan including Fund Raising, Marketing
and Communications elements
- Created several unique successful special event projects
- Developed numerous strategic alliances with both business and non-profit
organisations
District Manager
1996-98
ENTERTAINMENT PUBLICATIONS INC., Vancouver, B.C.
Responsible for acquisition, servicing and retention of community groups
and organizations selling Entertainment products, with total district
sales of $1.9 million. Management of up to 13 sales and sales support
positions. Co-ordination of public relations/advertising alliances with
print, radio and television. Development of sales and marketing strategies
as well as new product introduction.
- Introduced over 500 new accounts, and retained above average number
of accounts
- Met or surpassed all merchandising formula goals
- Trained, co-ordinated and supervised team of full time and seasonal
sales personnel
- Managed all aspects of satellite distribution locations
- Successful introduction of first new product in 19 year history of
company
Development Manager
1991-95
WILDLIFE RESCUE ASSOCIATION OF BRITISH COLUMBIA, Vancouver, B.C.
Reporting directly to the Board of Directors, accountable for the development
and administration of fundraising and marketing, in addition to staff/volunteer
supervision, organizational streamlining and operational and educational
programming.
- Brought organization from a projected $40,000 shortfall to a positive
cash flow position, increasing members/donors from 1,200 to 17,000,
in-kind donations from $20,000 to $300,000 and municipal grants by 200%,
while creating a $200,000 foundation
- Created numerous enterprise programs, including a $400,000 art project
with an initial investment of only $5,000
- Created promotional and corporate communication pieces ranging from
brochures to an ISSN-registered newsletter
- Created consistent corporate identity across all communication materials,
ranging from business cards to site signage
- Significantly expanded rescue and educational operations, with vastly
improved public awareness
- Recruited, trained and motivated a cohesive team of fundraising volunteers
Founder & Show
Director 1992-94
VANCOUVER INTERNATIONAL WILDLIFE ART SHOW, Vancouver, B.C.
Created and successfully launched Vancouver's first major wildlife art
exhibition featuring more than 100 international artists, held at the
Vancouver Trade & Convention Centre. Secured corporate sponsorship,
solicited artist participation, recruited a dedicated group of volunteers,
and directed all aspects of the event.
Development Manager
1989-91
VANCOUVER MARITIME MUSEUM, Vancouver, B.C.
Responsible for the development and implementation of all fundraising
and marketing programs, including financial management, direction of
staff/volunteers, and liaison with the Board of Directors.
- Introduced more than 100 new corporate donors and achieved $250,000
of in-kind donations
- Fostered the formation of affiliate membership program encompassing
related organizations
- Re-evaluated and entirely re-structured development computer, operational
and administrative systems
Manager of Subscriber Services 1987-89
VANCOUVER SYMPHONY ORCHESTRA, Vancouver, B.C.
Led tele-fundraising and tele-ticket sales functions, with an emphasis
on staff hiring and ongoing development.
- Launched two highly successful promotions, returning 200% on projections
through a unique, self-managing team concept resulting in minimal staff
turnover and exceptional individual performance
Associate Publisher
& Sales Manager 1984-86
GEORGIA STRAIGHT, Vancouver, B.C.
- Provided management expertise to assist in the restructuring of an
"underground" publication to positioning as Vancouver's leading
arts and entertainment weekly
- Achieved a significant increase in advertising revenue
- Introduced basic computerization and office procedures
- With Publisher evaluated numerous offers to purchase the publication
and developed alternative strategies including the deployed strategy
of columnist recruitment
Director of Client
Development 1983-84
MARATHON FILM
PRODUCTIONS INC., Vancouver, B.C.
EDUCATION
- Executive Masters
of Business Administration, Simon Fraser University, Vancouver,
B.C., 2000.
- Business Certificate
Broadcast Communications, British Columbia Institute of Technology,
Burnaby, B.C., 1987. Completed an intense program of courses encompassing
Marketing, Business and Information Systems Management.
- High School
Diploma (University Entrance, Arts & Sciences), Prince of Wales
Senior Secondary School, Vancouver, B.C., 1977.
PROFESSIONAL DEVELOPMENT is extensive
and ongoing. Specific areas of study can be provided upon request.
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